MWCC has participated in a private meeting with some of the main directors of the innovation sector in the country. The meeting was entitled “Technology, responsibility and transparency: the key to making an impact in a personalized way and generating trust” and was organized by Dir&Ge.

The unified management of the data allows to know the client in depth to impact him in a personalized way in each of the points of contact and reinforce his confidence in the brand. Analyzing the degree of adaptation of technological solutions to business objectives before their implementation is essential to guarantee maximum effectiveness. Having a 360° view of the customer is essential to understand their real needs and to be able to offer a personalized experience adjusted to the specific moment of the journey in which they find themselves. For this, it is essential to have technological solutions that facilitate the process and help optimize responsible and transparent decision-making, based on data.

The directors highlighted coherence as a necessary value to transmit confidence to the client. They focused on the importance of developing a data analysis aligned with the company’s objectives, which allows adjusting the value proposition to meet customer expectations and establish lasting links that drive business growth.

The president of MWCC, David Garcia Nuñez, stressed that “in sectors such as construction, customization is optimal since they must combine technical quality and the price factor to access tenders, with the price factor being the one that usually prevails.” Likewise, he pointed out the importance of “well establishing the line between personalization and excessive persuasion to achieve customer acquisition and retention. It is harmful to exceed the limit and essential that companies value this aspect in their strategies”.