During this year's edition of the Digital Enterprise Show (DES2024), held in Malaga, MWCC has participated explaining the success of digital transformation in Madrid as an urban model to reach sustainable development goals.

The presentation, entitled ‘Digital transformation to reach sustainable development goals: The Madrid success story’, highlighted the importance of innovation and digitalisation in sustainable urban development.

The session explored the intersection between technology and sustainability through the success story of the city of Malaga. It highlighted how harnessing digital technologies can drive positive urban change, foster innovation and lead Madrid towards a more sustainable and resilient future. In addition, it discussed the strategies, initiatives and collaborative efforts that are shaping Madrid's journey towards a greener, smarter and more inclusive urban landscape. The presentation not only provided information on Madrid's achievements, but also inspired the audience to be part of this transformative journey towards a sustainable city driven by digital innovation.

The intervention not only highlighted Madrid's progress in terms of digitalisation, but also inspired other cities and organisations to follow a similar path towards sustainability through technology. With their focus on innovative solutions and their commitment to global sustainability goals, MWCC and Madrid are positioned as leaders in digital transformation worldwide.

About the Digital Enterprise Show (DES):

The Digital Enterprise Show is an international technology trade show held annually in Madrid. It brings together business leaders, technology innovators and digital transformation experts to discuss the latest trends and developments in the sector.